stoco
US pilot store design proposals for the Japanese pizza chain Strawberry Cones.
Despite its title under the Pizza category, Stoco offers a unique product unlike any other in the United States, able to define its own category in the fast food market. Traditionally, eating pizza is a common, everyday occurrence that does not inspire much attention. Stoco redefines pizza (through impactful branding, design, and ingredients) into something more sophisticated, special, and exciting. Everything about Stoco presents a special and unexpected experience as unique as the food. The pairing of design and food as well as unique ordering and eating experiences creates an exclusive community of customers; furthering the perceptions of premium, unique, and exciting.
Collaboration _ WeAreMatik
Year _ 2010